Apps Unveiled is India’s first and only monthly magazine on mobile applications. It is owned by AppCrazy Media Private Limited, new print media start-up based in New Delhi, India. Nowadays, the facilities offered by Smartphones through numerous mobile applications are becoming increasingly synonymous with our daily activities, both at home and at work. Undoubtedly, the presence of mobile applications is changing the way we work, live and interact with people. From paying bills to booking cabs, locating blood donor to managing diet plans , mobile banking to networking; mobile applications offers almost everything just at our fingertips, helping us to cope up with our hectic routines. But as per our study, Smartphone users always stay confused which app to download or not to download.